Don’t show up as the person you think you are.
The Cambridge Analytica scandal isn’t a scandal: this is how Facebook works
Three key parts of Facebook’s model come into play: gathering data from people in order to profile them, designing systems that allow that data to be used to target people, then allowing third parties to use the data and those targeting systems for their own purposes
“the earth is everyday overspread with the veil of night for the same reason as the cages of birds are darkened, namely, that we may the more readily apprehend the higher harmonies of thought in the hush and quiet of darkness. Thoughts which day turns into smoke and mist stand about us in the night as light and flames; even as the column which fluctuates above the crater of Vesuvius in the daytime appears a pillar of cloud, but by night a pillar of fire.” – Richter